Shazahn Padamsee at Blenders Pride Fashion Tour 2012
Shazahn Padamsee walked the catwalk at Blenders Pride fashion tour in a pretty pink Mandira Virk dress.
With side swept hair and a glittery hair band, she looked like a princess.
Bollywood celebs Kalki Koechlin, Prateik, Neha Dhupia, Amrita Rao, Evelyn Sharma, Mandira Wirk, Sarah Jane Dias, Gauahar Khan, Lisa Haydon, Sameera Reddy, Shazahn Padamsee, Rana Daggubati and top fashion designers like Vikram Phadnis, Nishka Lulla and others were snapped at Blenders Pride Fashion Tour 2012 press conference.
Blenders Pride
Blenders Pride is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1995. It is a blend of Indian grain spirits and imported Scotch malt and contains no artificial flavouring. It is available in 5 different bottle formats (2L,1L, 750ml, 375ml, 180ml). GQ magazine described the whisky as “smooth and smoky”, and gave it a rating of 6/10.
Pernod Ricard has identified Blenders Pride, along with Imperial Blue, Royal Stag, Chivas Regal and 100 Pipers, as the company’s five core brands to build its spirits business in India. The brand’s main national competitors are Royal Challenge, Signature and Antiquity from United Spirits Ltd, and Peter Scot from Khoday India Limited, In some states, Blenders Pride also competes with Haig Gold Label from Diageo and Rockford Reserve from Modi Illva.
Sales
Blenders Pride sold 250,000 cases in 2003. out of 1.5 million cases country-wide in the premium whisky segment. In March 2004, Seagram Manufacturing Ltd. claimed that Blenders Pride had surpassed Shaw Wallace’s “Royal Challenge” (now owned by United Breweries Group) to become the largest-selling premium whisky in Andhra Pradesh.
September 3, 2012 – glamsham.com
